Effective Date: March 13, 2026
Last Updated: March 13, 2026
Novo (“Novo”, “we”, “our”, or “us”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, and protect your information when you use the Novo website, mobile applications, and related services (collectively, the “Service”).
By using Novo, you agree to the practices described in this Privacy Policy.
We collect information to provide and improve the Novo experience.
When you create an account or use Novo, you may provide:
Name
Email address
Login credentials
Profile information
Health and wellness data you choose to enter
Nutrition and food logs
Fitness or activity information
Goals and preferences
Messages or communications with Novo
You may also choose to provide additional health-related information such as weight, habits, or lifestyle data in order to receive more personalized insights.
Novo allows you to track and analyze health-related data including:
body metrics
activity data
nutrition tracking
habit tracking
lifestyle inputs
wearable device data
This information is used to generate personalized insights and guidance.
Novo does not provide medical diagnosis or treatment.
When you use the Service, we may automatically collect certain information, including:
device information
IP address
browser type
operating system
app usage data
pages visited
session duration
interactions with features
This helps us improve performance and usability.
If you choose to connect third-party platforms (such as Apple Health or Google Fit), Novo may receive health or activity data from those services.
You control which integrations are connected and can disconnect them at any time.
We use your information to operate and improve the Novo platform.
This includes:
creating and managing your account
delivering personalized insights and recommendations
generating health analytics and progress reports
improving the Novo AI guidance system
analyzing product usage and performance
providing customer support
communicating important updates about the service
maintaining security and preventing abuse
We may also use aggregated and anonymized data to improve Novo’s features and understand broader health trends.
Novo uses artificial intelligence and automated systems to help interpret health and behavior patterns.
These systems may analyze the data you provide in order to:
generate insights
identify trends
provide suggestions
support goal tracking
AI insights are intended for informational and coaching purposes only and do not constitute medical advice.
Novo does not sell your personal data.
We may share information only in limited situations, including the following:
We may work with trusted service providers who help operate Novo, such as:
cloud hosting providers
analytics platforms
payment processors
customer support tools
These providers only access information necessary to perform their services and are required to protect your data.
We may disclose information if required to do so by law or if necessary to:
comply with legal obligations
enforce our terms
protect user safety
prevent fraud or abuse
If Novo is involved in a merger, acquisition, or sale of assets, user information may be transferred as part of that transaction.
We take reasonable steps to protect your information using modern security practices, including:
encrypted data transmission
secure infrastructure
restricted access controls
monitoring for unauthorized access
However, no digital system can guarantee absolute security.
We retain your information for as long as necessary to provide the Novo service and fulfill the purposes described in this policy.
You may request deletion of your account and associated data at any time.
Certain information may be retained for legal, security, or compliance purposes.
Depending on your location, you may have rights regarding your personal information.
These may include the right to:
access your data
correct inaccurate information
request deletion of your data
restrict or object to certain processing
receive a copy of your data
To make a request, contact us at:
hello@mynovo.app
Novo may use cookies and similar technologies to:
remember preferences
improve site functionality
analyze usage
enhance user experience
You can control cookies through your browser settings.
Novo is not intended for children under the age of 13.
We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take steps to delete it.
If you access Novo from outside the country where our servers are located, your information may be transferred across international borders.
We take steps to ensure your information remains protected.
We may update this Privacy Policy from time to time.
If significant changes are made, we will notify users through the app, website, or email.
The “Last Updated” date will reflect the most recent version.
If you have questions about this Privacy Policy or how your data is handled, please contact:
Novo Privacy Team
hello@mynovo.app